$500 Million For A Radio Cluster?

$500 Million for a Radio Cluster?

In its recent report on CBS Radio, BIA/Kelsey provides a detailed analysis on the radio industry, the leading radio groups and the markets in which CBS Radio competes. One conclusion is that the CBS Radio cluster in New York City could…

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Marketing Drives Growth By Being Intrepreneurial

Marketing Drives Growth by Being Intrepreneurial

CMOs need to advocate and foster entrepreneurship inside their companies (i.e., "intrapreneurship") to win in the marketplace. The marketing function in many companies can feed the innovation engine by connecting product, sales and customer conversations together into fresh marketplace-based insights that…

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Hibu Bundles Facebook Services For SMBs

Hibu Bundles Facebook Services for SMBs

Hibu Inc. has refocused its business on digital SMB and brand marketing. The Yellowbook company announced it's joining the Facebook Marketing Partner program to deliver bundled advertising targeting and reporting for small businesses in the United States. The company, now…

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Case Study: Using Data To Drive Sales (video)

Case Study: Using Data to Drive Sales (video)

In the age of big data, customer insights are increasingly applied to optimize selling and boost retention. At BIA/Kelsey ENGAGE, Matrix Solutions CEO Mark Gorman demonstrated how he's applying these principles. The outcome: A Matrix partner used a more informed data position…

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